TikTok is introducing a fresh option that allows them to cut down on the volume of AI-created media appearing in their timelines. This step comes as the company revealed that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale rollout. This advancement coincides with a surge in AI content, fueled by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing channels on a popular video site exclusively feature content made by AI. A significant portion of this material is deemed low-quality AI content, a phrase for substandard, factory-style content that is frequently nonsensical or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from AI artwork to educational videos, and we aim to provide users the option to see more or less of that, based on their own choices,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its service tagged as AI-generated. Overall, over 100 million pieces of content are added to the app each day, making AI content a minor portion of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the volume of artificial media they view by accessing the “manage topic” option in the app and picking “AI-generated content”. Additional categories that are already be modified under the setting include politics, fashion, cosmetics, and movement.
Platform Guidelines
Its rules require users to tag convincing artificially created content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any believable AI video that is without a tag can be deleted under its community policies.
In addition, the app will henceforth add an artificially created label to content produced via its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This measure is intended to stop users from trying to circumvent the tagging system.
Responsible AI Funding
The company is also introducing a $2m awareness program for experts and organizations to produce learning resources about ethical AI use. This program will support educational bodies specializing in training computer science.
Moderation Strategy
TikTok has supported its safety measures, following debate over intentions to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is planning to reduce hundreds of positions in its content moderation department in London, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content prior to it is viewed by people. The platform announced a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
